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OUR

TEAM

MITCHELL MAUND

Mitchell has a business degree in Marketing from the University of Georgia and was in broadcast television for twenty-eight years. he started as an Account Executive with the NBC station in his hometown Augusta, Georgia. He moved up through the ranks of sales management in Greenville-Spartanburg, South Carolina and Macon, Georgia. Mitchell serves as General Manager of television station in Macon, Georgia, Savannah, Georgia and Memphis, Tennessee. Prior to co-creating Da Pop Advertising in 2013, Mitchell served as Sales Manager of the ABC and CW television stations in Montgomery, Alabama. Knowing the importance of being customer focused, Mitchell takes an academic approach to media marketing to achieve client business growth.

BEAU BOYD

Beau has a degree in Marketing and a masters in Business Administration from Troy University. He was in broadcast television for ten years, starting as an account executive for Sagamore Hill broadcasting at the ABC affiliate in Montgomery, AL. Later he helped launch a new television station, CW, to the Montgomery market and eventually became the sales manager for CW Montgomery. In 2011 he moved to Bahakel Communications as the sales manager for CBS 8 and recently helped launch another new station, MeTV Montgomery. Now he is the co-owner of Da Pop Advertising agency. Beau understands the importance of long term relationships and strategic thinking. He has excellent communication skills and loves brainstorming. His creative personality and excellent people skills have allowed him much success in the advertising industry.

TARA KENNEDY

Tara started in the media world at an early age. She began working with The Montgomery Advertiser, a Gannett property, at the age of 21 and was a very valuable member of that company for almost 10 years. Tara started as a Real Estate sales rep and worked her way up to Digital Sales Manager, a position in which she spent several years consulting with businesses on best use and practices of digital advertising. Tara joined Da Pop Advertising in 2016 as Digital Media Director. Tara creates client specific campaigns that meet the unique challenges and objectives that our clients are experiencing in the digital environment. Tara creates, executes and fulfills all client digital campaigns in-house while giving clients direct access to campaign performance. She is Google Adwords certified and continues learning everyday the vital advertising tools needed to compete in the ever changing digital advertising space.

Jarrod massey

Jarrod has a degree in Public Administration from Auburn University and worked in the arena of public affairs and governmental relations in Alabama for nearly 20 years. Prior to joining Da Pop Advertising, Jarrod served as the Business Development and Performance Revenue Solutions Specialist for Gannett/USA TODAY for Alabama & Louisiana where he was a leading digital performer. Jarrod was a President’s Circle Award Winner and was selected to be part of Gannett's first-ever exclusive "Diamond Elite" sales professional group. Jarrod is super-focused on Return on Investment. He is super-passionate about our clients and without question is a “workaholic”….all of which drive results for our Da Pop clients. Jarrod is married to the former Sharon Strickland of Wetumpka, AL. Sharon and Jarrod are the proud parents of two sons, Jackson and Kohner Massey, along with their collection of fur babies, Ellie, a most-loved shelter adoption, and a trio of active Shih Tzus named Gus, Leo, and Lovie. Jarrod is also a bit of a motorcycle enthusiast who enjoys riding his Harley Davidsons and BMW adventure moto on weekends. Jarrod has a mindset he approaches everything with…keep the complex simple, and just make it work for our clients.

Darlene Dixon Branyon

Darlene Dixon was born at Maxwell AFB here in Montgomery. After living around the world, she wound up back in Montgomery attending elementary and junior high locally. After graduating from Auburn University, she made Wetumpka her home. After starting her radio career with Y102 , she moved to WLWI and remained there thru September 2019. In radio and digital sales, she was the top sales person for many of the years she was there. First working for Colonial Broadcasting until the group was bought by Cumulus Media in 1998. She is a member of the Montgomery Quarterback Club and on the Board of the Downtown Business Association. She has been married to Robert Branyon for 23 years and has 3 children. In her spare time, she loves to play golf and garden.

BEAU BOYD

MITCHELL MAUND

TARA KENNEDY

SERVICES

OUR

SERVICES

DIGITAL MEDIA MARKETING

BROADCAST TV

CABLE/

SATELLITE TV

RADIO

OUTDOOR

MOBILE

DIRECT MAIL

WEBSITES

PRINT

FULL CREATIVE

SERVICES

TEAM

OUR

WORK

Put Da Pop in your advertising and get the attention of consumers while branding your business using the principles and practices of the big guys, but on a local business budget. Create, enhance and maintain your brand in the mind of consumers with an effective marketing campaign that offers the best possible quality in the most cost effective way to create the greatest possible value.

The Da Pop Difference

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DIGITAL MEDIA

WHY

DIGITAL

MEDIA?

The world is quickly becoming digital. People are consuming electronic content faster every day. It is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. It is crucial to understand the importance of implementing digital marketing in your business strategy. The use of new media in the 21st century is not just a wise investment decision – it’s essential; it’s one of the most efficient marketing channels with many benefits that can help grow and expand your business.