HELPING YOUR BUSINESS
PUT IN YOUR ADVERTISING AND GET THE
ATTENTION OF CONSUMERS WHILE BUILDING YOUR BRAND
Put Da Pop in your advertising and get the attention of consumers while branding your business using the principles and practices of the big guys, but on a local business budget. Create, enhance and maintain your brand in the mind of consumers with an effective marketing campaign that offers the best possible quality in the most cost effective way to create the greatest possible value.
Mitchell has a business degree in Marketing from the University of Georgia and was in broadcast television for twenty-eight years. he started as an Account Executive with the NBC station in his hometown Augusta, Georgia. He moved up through the ranks of sales management in Greenville-Spartanburg, South Carolina and Macon, Georgia. Mitchell serves as General Manager of television station in Macon, Georgia, Savannah, Georgia and Memphis, Tennessee. Prior to co-creating Da Pop Advertising in 2013, Mitchell served as Sales Manager of the ABC and CW television stations in Montgomery, Alabama. Knowing the importance of being customer focused, Mitchell takes an academic approach to media marketing to achieve client business growth.
Beau has a degree in Marketing and a masters in Business Administration from Troy University. He was in broadcast television for ten years, starting as an account executive for Sagamore Hill broadcasting at the ABC affiliate in Montgomery, AL. Later he helped launch a new television station, CW, to the Montgomery market and eventually became the sales manager for CW Montgomery. In 2011 he moved to Bahakel Communications as the sales manager for CBS 8 and recently helped launch another new station, MeTV Montomgery. Now he is the co-owner of Da Pop Advertising agency. Beau understands the importance of long term relationships and strategic thinking. He has excellent communication skills and loves brainstorming. His creative personality and excellent people skills have allowed him much success in the advertising industry.
DIGITAL MEDIA MARKETING
The world is quickly becoming digital. People are consuming electronic content faster every day. It is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. It is crucial to understand the importance of implementing digital marketing in your business strategy. The use of new media in the 21st century is not just a wise investment decision – it’s essential; it’s one of the most efficient marketing channels with many benefits that can help grow and expand your business.
Tara started in the media world at an early age. She began working with The Montgomery Advertiser, a Gannett property, at the age of 21 and was a very valuable member of that company for almost 10 years. Tara started as a Real Estate sales rep and worked her way up to Digital Sales Manager, a position in which she spent several years consulting with businesses on best use and practices of digital advertising. Tara joined Da Pop Advertising in 2016 as Digital Media Director. Tara creates client specific campaigns that meet the unique challenges and objectives that our clients are experiencing in the digital environment. Tara creates, executes and fulfills all client digital campaigns in-house while giving clients direct access to campaign performance. She is Google Adwords certified and continues learning everyday the vital advertising tools needed to compete in the ever changing digital advertising space.
Jarrod has a degree in Public Administration from Auburn University and worked in the arena of public affairs and governmental relations in Alabama for nearly 20 years. Most recently, Jarrod served as the Business Development and Performance Revenue Solutions Specialist for Gannett/USA TODAY for Alabama & Louisiana where he was a leading digital performer during his time with Gannett. Jarrod was a President’s Circle Award Winner. Jarrod is super-focused on Return on Investment. He is super-passionate about our clients and without question is a “workaholic”….all of which drive results for our Da Pop clients. Jarrod is married to the former Sharon Strickland of Wetumpka, AL. Sharon and Jarrod are the proud parents of two sons, Jackson and Kohner Massey, along with their two furry loves, Boudreaux, an English Bulldog, and Ellie, a most-loved shelter adoption. Jarrod has a mindset he approaches everything with…keep the complex simple, and just make it work for our clients.